What makes your lures so special?

Oh, where do we even begin? Our lures aren’t just your average hunks of plastic with a hook. They’re meticulously designed to make fish think, “Hey, that looks like a tasty snack!” We combine eye-catching colors, irresistible actions, and just the right amount of sass to make fish strike out of pure envy. Plus, each lure is tested by anglers who know their stuff. So, yeah, they’re pretty special.

Can your tackle handle the big fish, or is it just for the little guys?

Listen, our tackle isn’t here to mess around. Whether you’re aiming to reel in a monster bass or just a feisty little perch, we’ve got you covered. Our gear is built tough, like the fishing equivalent of a gym junkie. So go ahead, challenge that trophy fish—you’ll be the one laughing last.

Do your lures work in saltwater, or are they freshwater only?

Our lures aren’t picky. They’ll catch fish wherever they swim—saltwater, freshwater, brackish water, even your bathtub if that’s your thing. Just rinse them off after a salty outing, and they’ll be ready for the next adventure. We don’t do high-maintenance.

What’s the deal with UV lures? Do they actually work?

Oh, honey, do they ever! UV lures are like the neon signs of the underwater world—impossible to miss. While not every fish is into UV, the ones that are will flock to your lure like it’s a Black Friday sale. Trust us, when the sun’s shining, and the water’s murky, UV is the way to go.

How do I care for my tackle so it lasts?

You don’t need to coddle your tackle, but a little TLC goes a long way. Rinse off saltwater after a trip, dry it before storing, and don’t leave it baking in the sun like a forgotten beach towel. Keep it cool, dry, and untangled—unless you’re into spending your free time wrestling with a knot that could frustrate a Boy Scout.

Do you offer any discounts? Asking for a friend…

Ah, we see what you did there. Your “friend” is in luck! We run promotions faster than a walleye chasing a minnow. Sign up for our newsletter, follow us on social, and keep an eye out—you never know when we’ll drop a deal that’s too good to pass up. Tell your “friend” we’ve got their back.

What are the best lures for muddy water?
  • Spinnerbaits: These lures have flashy blades that create both vibration and visual appeal. The vibration helps fish locate the lure in murky conditions, and the flash of the blades can be seen even in low-visibility water.
  • Chatterbaits (or bladed jigs): Similar to spinnerbaits, chatterbaits have a metal blade that produces a lot of vibration and noise, making them easy for fish to detect in muddy water.
  • Crankbaits: Opt for crankbaits with a wide wobble and a loud rattle. Bright colors like chartreuse, fire tiger, or anything with a lot of contrast (like black and blue) work well in muddy conditions.
  • Jigs with Rattles: Jigs are great for slow presentations, and adding a rattle increases the chances of fish finding it in muddy water. Use jigs with large, bulky trailers to displace more water and attract attention.
  • Topwater Lures: In shallow, muddy water, topwater lures like buzzbaits or popping frogs can be effective. The surface disturbance and noise can draw strikes from fish that might not see a subsurface lure.
What are the best lures for catching walleye?
  • Jigs: Jigs are incredibly versatile and effective for walleye fishing. They can be tipped with live bait (like minnows or leeches) or soft plastic trailers. Jigging near the bottom, especially with a slow and steady presentation, is often successful.
  • Minnow-Style Crankbaits: These lures mimic the baitfish that walleye feed on. Crankbaits that dive to the appropriate depth for the area you’re fishing in are ideal, particularly in colors like silver, perch, or fire tiger.
  • Spinner Rigs: Also known as worm harnesses, spinner rigs work well when trolled slowly behind a bottom bouncer. The spinning blade adds flash and vibration, which attracts walleye, especially in murky water.
  • Soft Plastics: Soft plastic grubs, worms, and swimbaits can be rigged on a jig head and fished along the bottom. Paddle tails and twister tails are popular choices because they create a lot of action.
  • Blade Baits: These are metal lures that produce a lot of vibration, which can be effective in deeper waters where walleye often reside. They are best used with a lift-and-drop technique, allowing the bait to flutter back down near the bottom.
  • Jerkbaits: Suspending jerkbaits are effective, especially in colder water when walleye are less aggressive. They can be worked slowly with pauses to entice bites from hesitant fish.
What are the best lures for catching bass?
  • Soft Plastic Worms: Versatile and effective in various conditions, soft plastic worms can be rigged in multiple ways (e.g., Texas rig, Carolina rig, wacky rig). They are excellent for targeting bass in and around cover, as their slow, subtle action often entices bites.
  • Jigs: Jigs are a staple for bass fishing, especially for targeting larger fish. They can be used with trailers like craws or chunk baits to mimic crawfish or other prey. Flipping or pitching jigs into cover, such as weeds, docks, or brush piles, can be very productive.
  • Crankbaits: These are great for covering a lot of water quickly. Crankbaits come in various depths, allowing you to target bass at different levels in the water column. Shad or crawfish patterns work particularly well, especially in areas where these are common prey.
  • Spinnerbaits: Spinnerbaits are excellent in murky water or when fishing around structure like timber or weeds. The flash and vibration from the spinning blades attract bass, even in low-visibility conditions. They’re also effective for drawing reaction strikes.
  • Topwater Lures: These lures are thrilling to use, especially during early morning or late evening. Poppers, buzzbaits, and walking baits are all great topwater options. The surface commotion they create can provoke aggressive strikes from bass.
  • Swimbaits: Swimbaits, particularly larger ones, are great for targeting big bass. They come in hard or soft varieties and are designed to mimic the movement of baitfish. They’re particularly effective when the bass are feeding on larger prey.
  • Lipless Crankbaits: These lures are excellent for fishing over grass beds or in open water. The tight wobble and ability to be retrieved at various speeds make them versatile and effective for bass in different conditions.
  • Plastic Frogs: For fishing in heavy cover like lily pads or thick vegetation, hollow-bodied frogs are a great choice. They can be worked over the surface, drawing explosive strikes from bass hiding below.